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The web site allsup.optumhealthallies.com states the following, "Get discounts on a wide range of health and wellness services when you use a doctor or other health care provider in the Optum HealthAllies discount network." We noticed that the webpage stated " To get started, select Create Account and input the number from your discount program ID card." It also said " Why pay full price, when you can save with Optum HealthAllies! Need Your Username or Password? Request Username or Password. Not yet a member? Preview our program and search for providers. The relationship between Optum HealthAlli." The header had Optum HealthAllies as the highest ranking optimized keyword. This keyword is followed by healthcare, discount, and plan which isn't as urgent as Optum HealthAllies. The other words allsup.optumhealthallies.com used was health discount plan. discount medical plans program is included but could not be seen by search crawlers.